Ret’s Personal Journey
For most of my life, I chased success the way I thought I was supposed to — building, striving, pushing harder.
I’ve been an entrepreneur for more than twenty years and have led companies I founded through the best of times and the worst. From the outside, it looked like I had reached the top of the first mountain — the one society tells us to climb. But when I got there, I realized something was missing.
Success wasn’t everything.
What I truly wanted wasn’t more achievement. It was alignment.
That truth found me during one of the hardest chapters of my life. My company, Ned — a natural wellness brand I co-founded — hit a wall after years of rapid growth. When everything we’d built suddenly felt uncertain, I was forced to face what I’d been avoiding: I had lost connection to myself.
That realization eventually led me to Denali. On that mountain, in the silence and vastness of Alaska, something inside me shifted. I saw clearly that the struggle I’d been fighting wasn’t happening to me — it was happening for me. I had been rowing against the current of my own life, and when I finally stopped — when I surrendered and let the river carry me — everything began to flow again.
Since then, I’ve dedicated my life to this path: doing what I feel called to do — guiding others through their own moments of awakening.
Today, I help leaders, founders, and seekers step away from the noise and return to what’s real — to remember who they are beneath the titles, goals, and grind. We do this through nature, alignment, and deep inner work — modern rites of passage inspired by ancient wisdom.
Because somewhere along the way, we forgot what our ancestors knew so well: that without meaningful thresholds — without initiation — we drift through life unanchored. I know that feeling. It’s what set me on this path, and it’s why I now help others find their own way home.
I’ve learned to celebrate both the wins and the losses — neither defines us; both refine us. That wasn’t easy to do in the moment, but it’s what taught me faith.
Today, I follow that faith fully. I would do this work for free — and often do, serving on several boards that help others reconnect with the natural world and themselves.
This work isn’t just what I do; it’s who I am. It’s how I serve, how I stay awake, and how I show my daughter what it looks like to follow one’s joy — and make a life doing it.
When I surrender to that calling, life fills my sails.
The wind always comes when it’s time.
What I Know to Be True
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What I Know to Be True ~
The answers we seek live in silence, not noise.
Nature holds the medicine we’ve forgotten.
Real strength is the courage to be honest with ourselves.
Alignment isn’t something we find — it’s something we remember.
When we stop forcing and start listening, the current begins to carry us.
A PERSONAL NOTE
I believe we all reach a point when the life we’ve built no longer feels like the life we’re meant to live. That’s where real transformation begins — not in adding more, but in returning to what’s already within us.
This work is my calling and my joy. It’s how I serve, how I stay awake, and how I help others come home to themselves.
If you feel that quiet pull — to reconnect, to realign, or simply to remember who you are — I’d be honored to walk beside you.
- Ret Taylor